A lot of people do not factor the appropriate components towards the TCO or Return On Investments (ROI). For instance, it might be illogical to compare two copiers in a cost per print vs a cost per print. Just because there is a lower cost per print for one copier than the other does not mean that it will be cheaper or more effective than the latter. What if the copier that produces a higher cost per print was a thousand dollars cheaper than the copier that produces a print for 10 cents less? Almost all different copiers have different power costs, toner costs, and per print costs.
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